The last minute hotel booking app is being taken over by Airbnb, who will now be managing all operations
Since its inception in 2008, Airbnb has brought about a revolution of kinds in the hotel industry. First customers began using Airbnb as a means to get low cost, decent living alternatives while travelling. However, over the years they have begun offering a range of both affordable and luxury rental living spaces. They continue to expand their range of services as on March 7, 2019, they issues a press release confirm their acquisition of last minute hotel booking app HotelTonight.
HotelTonight was created as a platform to provide low cost, last minute hotel bookings for travelers on the go. As of now, the company will still function independently. Once the acquisition take place, HotelTonight’s CEO Sam Shank will be tasked with leading Airbnb’s boutique hotel segment.
"We started HotelTonight because we knew people wanted a better way to book an amazing hotel room on-demand, and we are excited to join forces with Airbnb to bring this service to guests around the world," Shank said in their official press release.
Airbnb is looking at this acquisition as a means to help them provide a more holistic range of services, in lieu with their strategy to build an “End-to-End Travel Platform”. The company is aggressively pursuing expansion, in 2018 they almost doubled the number of partner hotels and homes. They have repeatedly stressed that they want to be seen as a platform which satisfies all of a customer’s travel needs.
“Working with the incredible team at HotelTonight, we will offer guests an unparalleled last-minute travel experience that provides unique, memorable hospitality on every trip, on any schedule, at any time.” Said Airbnb Co-Founder and CEO, Brian Chesky, in Airbnb’s official release.
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