Amazon Prepares to Explore Advanced Food Technology Typically to Offer Home Delivery Service
Amazon.com has decided to explore all technology first developments for the military in the U.S. The aim of the e-Commerce retailer giant is to manufacture delicious and ready meals that do not require refrigeration, as the company seeks innovative ways to power its US$ 700 Bn grocery business in the U.S.
The largest internet retailer in the world has planned to sell ready-to-eat delicacies like a vegetable frittata beef stew as early as next year, some officials from the startup company marketing and advertising about the technology quoted on the August 12, 2017. The food would be easy to ship and to stockpile, as it does not need be refrigerated and can be offered at a quite cheaper rate as compared to the rates of takeaways from a restaurant.
If Amazon implements the food technology on a larger scale and if the pioneering technology for food delivery is executed appropriately, it would appear to be a major step ahead for the internet retail giant as it seeks to acquire power over more grocery consumers migrating to easy and quick meal alternatives at home.
The meal delivery will be undertaken under AmazonFresh service provided by the company- a service that has been delivering grocery products at its customer’s doorstep for roughly a decade now. The service would also complement Amazon’s well-planned purchase of Whole Foods Market Inc worth US$ 13.7 Bn and a checkout-free convenience store by Amazon, which is currently in its test phase.
The leading food-preparation technology, widely recognized as MATS or Microwave Assisted Thermal Sterilization, was developed by some researchers from Washington State University. The technology is being introduced to the market by 915 Labs, a venture-supported startup located in Denver. As per the information provided by 915 Labs, the method includes placing sealed packs containing food preparation in pressurized water and later heating the packs in a microwave for several minutes.
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