Amazon to Launch New Product in New Zealand and Australia
Amazon has announced that its Echo product will be available in New Zealand and Australia in February 2018.
Amazon announced that both its unlimited music service and Echo speaker would head to 28 more countries. This packaged expansion seems to be their theme in 2018, as the company stated both would be coming to Australia and New Zealand early in 2018.
The company confirmed that Amazon Music Unlimited would launch in those countries on February 1, 2018, with Echoes on sale at select retailers early that month.
While the rollout might be good for Australians and New Zealanders who want Echoes for themselves, it’ll be harder for Amazon to wean them off other music streaming services, like Spotify, which has been available in Australia since 2012. At the least, Amazon Music Unlimited is priced competitively. Australian and New Zealand users can subscribe to all three tiers: The Echo-only $5 AUD monthly entry plan, the Individual for $12AUD and the upcoming Family Plan that splits an $18 AUD bill between up to six people.
People can also preorder the product online. Increasing number of new product launches are expected to increase the demand for IoT devices as a whole, as per IoT devices market report published by Coherent Market Insights.
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