Bright Future is Ahead for Virtual and Augmented Reality Market
Augmented reality is the integration of digital and real environment in real time, whereas virtual reality creates a digital environment to provide real lifelike experience to the user. From providing a virtual tour of the house to prospect buyers, watching a football game in immersive augmented reality or interacting with doctors remotely are some of the examples which shows the potential of the virtual and augmented reality market. Moreover, increasing technical advancement such as development of head mounted displays and smart glasses, declining product price or creating new application space either business or consumer increase the market globally. Moreover, expected deployment of next-generation 5G networks, characterized by high stability and high bandwidth is expected to play a crucial role in the growth of virtual and augmented reality market. The live streaming, social video viewing and tourism segments will accelerate growth of the augmented and virtual reality market globally.
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The adoption of technology in digital entertainment and media segment accelerates the virtual and augmented reality market.
The digital entertainment segment plays a major role for the growth of the global virtual and augmented reality market. The film producers, professional sports leagues and associations have showed significant interest in adopting the technology. For example: In 2015, the NBA golden state warriors experimented with NextVR technology to stream their regular-session for individuals using Samsung Gear headsets. With this, the music and adult segment have also adopted the augmented and virtual technology to produce a 3D content which accelerates their viewers globally. The adoption of virtual reality and augmented reality technology by news industry is a new space which uplift the market. For example: In 2015, the New York Times have officially announced that they have a virtual reality project collaboration with google which provides a subscription to millions of VR cardboard viewers. The New York Times news magazines released a virtual reality film which shows children’s eradicated due to war. Hence this showed the new path to the other news providers to increase and retain their viewers which fuels the augmented and virtual reality market in this segment. Moreover, the On-demand series providers have also adopted the virtual reality technology. For example: In 2016, the HBO adopted the virtual reality 360 degree content for famous series game of thrones.
Key Companies- Global Augmented and Virtual Reality Market.
Some of the major companies in the global augmented and virtual reality market are Blippar Inc., Cyberglove Systems LLC., Daqri LLC, EON Reality, Inc., Google Inc., Infinity Augmented Reality Inc., Magic Leap, Inc., Meta Company, Metaio GmbH, Microsoft Corporation, Oculus VR, LLC, Osterhout Design Group (ODG), Qualcomm Inc., Samsung Electronics Co., Ltd., Vuzix Corporation.
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