Chia Seeds Market Drivers is Responsible to for Increasing Market Share, Forecast 2025
Chia seeds are from the plant Salvia Hispanica, which is mainly found in Latin America. Latin America is considered as one of the main suppliers, as the region accounted for over 80% of global chia seeds supply in 2016. Chia seeds are gaining demand as a ‘superfood – enriched in multiple nutrients’ due to presence of massive amount of nutrients with very few of calories. Chia seeds mainly consists of fibers, protein, fats, Calcium, Manganese, Magnesium, and Phosphorous with traces of Zinc, Vitamin B1, B2, B3 and Potassium. Chia seeds are able to improve metabolic health which reduces risk of heart diseases & type 2 diabetes. Moreover, medically proven health benefits of consuming chia seeds, such as prevention of premature skin aging, bone & muscle strength improvement and prevention of free radicals within body cells are pushing demand for chia seeds in the food, beverage, personal care and nutraceuticals industries.
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Prime factors such as increasing demand for chia seeds in dietary supplements & protein bars, increasing demand for natural food ingredients in food & beverage industry, changing dietary habits of consumes towards organic & gluten free vegan diet fuelled by growing awareness about chia seeds especially among professional athletes, are driving growth of global chia seeds market. Moreover, shifting farmer’s preference towards cultivation of non-GMO chia seeds is an immense opportunity for raw material suppliers and distributor to invest into chia seeds market. However, stringent regulations imposed on use of food & personal care ingredients by regional government authorities such as FDA, EFSA and less awareness about importance of chia seeds in developing economies are major challenges for growth of chia seeds market.
Among colors, black chia seeds segment generated highest revenue in global chia seeds market in 2016. The segment is projected to lead the market over the forecast period due to presence of higher amount of anti-oxidants as compared to white chia seeds.
Europe is expected to show significant growth in global chia seeds market throughout the forecast period. In Europe, Germany and Netherlands are the most lucrative markets for chia seeds. According to Eurostat data, in 2016, Germany accounted for over 40% of total imports of chia seeds in Europe. Moreover, increasing popularity of chia seeds as a superfood due to its nutritional contents, is playing important role for market growth in Europe.
According to Coherent Market Insights study, the global chia seeds market was valued at US$ 0.36 billion in 2016 and is expected to witness a CAGR of 34.48%, in terms of revenue, over the forecast period (2017 – 2025).
Food & beverages segment held highest revenue share of 55.4% in the global chia seeds market, in 2016 and the segment is projected to maintain its dominance throughout the forecast period. In food & beverage industry, chia seeds are preferred in the preparation of breakfast cereals, protein bars, ready-to-eat meals, snacks, energy drinks, bakery and various other products.
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Major Players in the Global Chia Seeds Market –
The major players in the global chia seeds market include Glanbia Nutritionals, Navitas Organics, Benexia, Nutiva Inc., Garden of Life, Mamma Chia, Salba Smart Natural Products and Spectrum Organics Products LLC among others.
Key players are strategically investing in the chia seeds market, to enhance their product sales through smart business strategies. For instance, in April 2017, Benexia set up a new lipid research center in Belgium, Europe. The research center advise customers on the proper market positioning of chia seed ingredients in various applications for dietary supplements, food and beverages, including fats and oils, vegetable spreads, condiments, cooking oils, mayonnaise, dressings, and sports nutrition formulas.
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