Colgate Unveiled AI-Enabled Toothbrush at CES 2018

Colgate-Unveiled-AI-Enabled-Toothbrush

Colgate-Palmolive unveiled the Colgate Smart Electronic Toothbrush E1 in January 2018 at CES 2018, which uses artificial intelligence to improve oral health of customers.

The new AI enabled smart electronic toothbrush E1 employs Bluetooth connectivity and sonic vibrating technology. The device works in conjunction with a Colgate Connect mobile app, which provide users with real-time feedback about brushing activity to improve their habits and prevent future problems. According to a media release product introduction, the device is designed with the help of dentists and it uses real-time sensors and artificial intelligence algorithms to determine brushing effectiveness in 16 zones of the mouth.

The app features a 3D brushing coach to create an enjoyable oral care routine while encouraging better brushing habits. The device was developed by Kolibree, “a pioneer in embedding connected toothbrushes with artificial intelligence and 3D motion sensors,” Colgate said in the release. The Colgate Connect app is integrated with the Apple ResearchKit, the technology company’s an open source framework for collecting data to drive medical research. When users permit, the devices will help Colgate “crowdsource general tooth brushing data to get even smarter about oral care for better and faster future innovation,” according to the release.

According to Dental Equipment Market report published by Coherent Market Insights, dentistry is an ever-evolving healthcare segment, with numerous technologies being researched, developed, tried and commercialized to improve therapy outcomes. “Our goal is simple. We want people to have their healthiest smiles by brushing their best,” said Dr. Patricia Verduin, Colgate’s chief technology officer. The intelligent toothbrush debuted exclusively on apple.com and it is avaible in Apple Stores at US$ 99.95.

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