Enhancement of Breaking News and Local News Modules on Facebook
Earlier this week Facebook announced the development and augmentation of the two of its most common engagement, communication, and interaction tools. The “Breaking News” Tag for news and article publishers and the “Local news” section in the news feed which emphasizes the important but everyday community updates and announcements.
On the topic of the new Breaking news tags, Facebook said that for many months they ran a test in which they allowed many news publishers from various different countries in many different parts of the world to mark or “Tag” important news and stories as “Breaking news” on Facebook. They found out that people tend to give their attention to and engage more passionately with the news and stories that were marked as breaking news which concludes that this way people can easily find news that is the most important to them.
Based on the results of the preliminary test run, this new “Breaking News” label will be completely made available for use to all the users in France, Germany, UK, Spain, Australia and Mexico and also that they will soon also start the test program in the remaining European and Asian countries and will be made available according to the response and feedback from the users. Facebook also said that news or stories labeled as such will receive higher news feed sorting rank on a users wall, which will without a doubt attract most publishers and get them interested in using it.
The breaking news tab is a new way for publishers to create and engage more and more interaction towards their articles because of the way the Facebook’s Algorithm for sorting out content for their users on their wall works. Because of that, the breaking news tab is now a must to be taken into consideration before publishers post important news or articles. It is not easy to determine how much this new tab will change Facebook’s perspective towards such updates or news but it certainly will gain the attention of more users and add them to their thoughts.
The second announcement made by Facebook was the expansion of the “Today In” Local news module in the news feed. This now has been made available in various cities throughout Australia which is the first expansion of this feature outside of the US. This feature will provide the facebook and Instagram Followers with various local news updates which include the top then posts from the pages in your area, The most recent news articles from the local publisher or many upcoming future events around you.
Both these features will help Facebook expand even further in terms of becoming a positive and a helpful social media website by allowing more people to actively connect to appropriate, important and timely information. After the exploitation of their platform to manipulate political opinion, Facebook is very eager to highlight the benefits and the good that their website can serve. These new updates and expansions are certainly an element of that attempt.
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