Fire TV Witnessed Inconvenience Due to Amazon-Google Feud

Fire TV Witnessed Inconvenience Due to Amazon-Google Feud

YouTube blocked the Silk web browser from displaying the TV-optimized interface normally on Fire TV, on January 22, 2018.

It was confirmed that the TV interface was not working at around 5:00 PM ET and returned to normal functioning an hour later. Amazon did not comment and Google did not immediately respond to a request for comment.

This resulted in difficulty in navigating through YouTube, further making watching videos a usability nightmare on Amazon’s popular streaming products.

While the TV interface was unavailable, YouTube on the Fire TV was basically a desktop computer experience. To control it, one had to browse around with the Fire TV remote, play a video, further requiring a command to maximize it to fill the screen. Firefox for Fire TV was blocked from showing the TV-optimized view, as well.

This temporary change followed Google’s decision to remove YouTube from Fire TV altogether in December 2017, which was the company’s most aggressive move in its ongoing spat with Amazon.

Google criticized Amazon for refusing to sell its products or build Chromecast support into Prime Video on Android. Amazon addressed the issue, promising to begin launch the following month, however, Google products are still unavailable on Amazon. The online shopping company has given no indication that it intends to sell Google Home, a rival to its own Echo smart speaker.

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