Fitbit’s Smartwatch Launched Menstrual Tracking Feature

Fitbit’s-Smartwatch-Launched-Menstrual-Tracking-Feature

The new smartwatch Versa developed by Fitbit launched a new feature of tracking menstrual cycle, as announced by the company on March 13, 2018.

Fitbit’s smartwatch, which focuses on meeting the needs of the male population, intends to target the female population with the launch of its new period tracking feature.

The feature will work on the Versa watch and on the Fitbit Ionic watch as well as on the mobile app. If during the onboarding process, a user says they are a female, the app will ask if they wish to track their menstrual cycle. Once that is done, the next step involves adding the start and end details of the user’s period. The app then shows a predicted period week in pink, and predicted fertile window in blue.

Nothing in the app can be marked or highlighted by the user, however, the app asks people to tap on a series of icons describing premenstrual symptoms, consistency of bodily fluids, any symptoms such as headaches or acne, and their sexual activity, among others.

In case a user becomes pregnant or takes contraceptives, which are both hindrances to regular periods, then these are required to be notified to the app.

Fitbit says that the new feature has been updated, so as to satisfy several female customers who have requested for period tracking to be a top five feature.

Fitbit recommends its users not to use the feature as an aid to conception or contraception. However, could help several women identify patterns around their periods and other health metrics.

The reason behind the launch of this feature still seems unclear, as what the company intends to do with the data gathered by period and fertility tracking of its users.

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