Food Store is Testing Face Recognition to Place Orders

Food Store is Testing Face Recognition to Place Orders

A California burger company called CaliBurger introduced AI-enabled Kiosks to its stores, as reported by Business Insider on December 21, 2017.

Artificial intelligence is a rapidly emerging field of technology, which is widely being adopted by the industries such as the telecommunication help detect fraudulent calls in mobile phones by examining the calling behavior of users, according to AI in telecommunications market report published by Coherent Market Insights.

AI, however, is increasingly being adopted by other sectors. The recent integration of AI in a food retail store, is expected to augment demand for AI for other applications as well.

CaliBurger has integrated into its store an AI technology called Kiosk, which has the potential to identify a customer, retrieving their loyalty accounts and order preferences by simply having them look into the camera. The customers would not require their details or cards to be able to access their accounts. The loyalty account is an account of the records of what a person has ordered in the past, allowing customers to place orders within seconds.

The pilot program is being trialed at CaliBurger’s Pasadena store, presently. After success of this trial, the AI program would be rolled out to more locations in 2018.

“Our goal for 2018 is to replace credit card swipes with face-based payments. Facial recognition is part of our broader strategy,” said CEO of Cali Group, John Miller.

Facial payments are being integrated into stores, as been tested earlier in 2017, by KFC in China.

Cali Group worked with NEC Corporation of America to integrate NEC’s NeoFace facial recognition technology into the kiosks. CaliBurger has also previously committed to using robots to flip its burgers and help out in the kitchen.

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