Global Fresh Meat Packaging Market, by Material, Meat Type, Technology, and Geography

Fresh meat requires high quality of packaging to extend the shelf life and reduce product loss by bacteria, fungus, and decay of fresh meat. During storage, processing and distribution of meat packaging protects against contamination of dirt, microorganisms, parasites, toxic substances, and loss or uptake of moisture. Fresh meat packaging has gained rapid significance, owing to increasing use of ready packaging, growing retail distribution channels, and excellent presentation of packaging systems such as thermoforming, horizontal flow pack, vertical flow pack, traysealing, and stretch film packing.

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Market Dynamics

Demand for plastics is expected to decline in the future due to growing environmental concerns regarding plastic pollution, which compel manufacturers to opt for alternative modes of packaging that cater to customer-demand as well as have less negative impact on the environment.

North America is expected to lead the fresh meat packaging market throughout the forecast period, owing to rampant product innovation, resulting from extensive research and development activities such as vacuum packaging and modified atmosphere packaging. Vacuum packaging removes atmospheric oxygen, reduces growth of aerobic bacteria, prevents evaporation of volatile components, and reduces the size of packaging. In modified atmosphere packaging, oxygen is removed and replaced by nitrogen or carbon dioxide, which lowers the pH level and helps preserve the color of meat. These factors are majorly responsible for growth of the fresh meat packaging market in North America.

Asia Pacific is expected to project the fastest growth in the fresh meat packaging market during the forecast period. Increasing demand for innovative packaging among consumers coupled with growing retail industry are fueling growth of the market in Asia Pacific.

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Market Taxonomy

The report segments the global fresh meat packaging market on the basis of material, product, meat type, technology, and geography. On the basis of material, the market is segmented into biaxially oriented polypropylene (BOPP), polyethylene (PE), polypropylene (PP), ethylene vinyl alcohol (EVOH), and others. On the basis of meat type, the market is segmented into pork, beef, poultry, and seafood. On the basis of technology, the market is segmented modified atmosphere packaging, vacuum thermoformed packaging and vacuum skin packaging. On the basis of geography, the market is segmented into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa.

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