Global Potato Processing Market Expected to Witness a Sustainable Growth over 2025

Processed food has emerged as the fastest growing application of potato processing market

Processed food segment is projected to be the fastest growing segment based on application in potato processing market between 2017 and 2025. The demand for processed food is rapidly increasing due to its advantages such as ease of handling, easy or no cooking, easy preservation, and ease of storage. Processed foods are highly preferred by the consumers as they provide convenient and affordable meal options. Increase in female literacy rate and thereby increase in population of working women is another important factor that drives the market of potato containing processed food.

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Regional Insights

Europe is estimated to account for a major share in the market in terms of revenue in 2017 and is projected to continue its dominance throughout the forecast period. Europe experiences significant demand for high-quality and nutritious processed and convenience foods. Several key players are using innovative processing and packaging technologies to attract consumers. In Europe, major potato processing companies are investing heavily in their plants considering the huge demand for processed potato products. For instance, Aiko plans to invest US$ 210 million on its potato processing plant in 2017

North America is the second largest market for potato processing as potato containing processed foods are of high demand in this region owing to busy lifestyle of consumers, affordability, and taste. McCain Foods plans to invest US$ 200 million in 2017 on its potato processing plant in this region due to growing popularity of processed potato foods

Asia Pacific is projected to be the fastest growing market in terms of revenue owing to changing eating habits and improvement in the standard of living. Also, abundance of raw materials and cost competitiveness act as major growth drivers. According to India Brand Equity Foundation (IBEF), a trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India, the consumer spending on processed food will increase to US$ 3.6 trillion by 2020, which will augment potato processing market growth. Chinese food processing company, Xisen Potato Industry, along with Scottish potato experts from James Hutton Institute are going to establish a US$ 3.87 million potato laboratory in China during the next few years

Limited agricultural production owing to the nature of terrain, climate, and scarcity of water has resulted in the growth of processed food, thereby increasing the demand for potato processing market in the Middle East. Also, rapid industrial development and urbanization are expected to further propel the market growth in the region

Increasing population in Africa is a major driver for potato processing market. In April 2017, Switzerland-based food subsidiary, Kingdom Foods, has announced an investment of US$ 10 million in Kenya, to set up a potato processing factory. Such investments will in turn boost the potato processing market in Africa

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Multinational Players

Some of the major players in the global potato processing market include Agrana Beteiligungs-AG, Agristo NV, Aviko B.V., Farm Frites International, Idahoan Foods, Intersnack Group GmbH & Co. Kg, J.R. Simplot Company, Lamb Weston Holdings, Leng-D’or, Limagrain Céréales Ingrédients, McCain Foods Limited, and The Kraft Heinz Company. Market players adopt inorganic strategies such as mergers & acquisitions to gain a competitive edge in the market. For instance, in August 2017, Lyckeby, a Sweden-based manufacturer of potato-based fiber and starch merged with Ingredion and Amazon acquired Whole Foods Market in the same period of time.

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