Google Is Working On Bringing AR to Chrome with Downloadable 3D Objects

Google-Is-Working-On-Bringing-AR-to-Chrome-with-Downloadable-3D-Objects

Google announced its efforts to integrate augmented reality features into the mobile and desktop web using its Chrome browser, on January 23, 2018.

This new feature will enable web designers, media organizations, and other creative professionals to create virtual 3D objects, embed them into websites for viewing on desktops. Google has also made 3D objects downloadable on mobiles to allow users place these objects into their real world surroundings.

“In the next few months, there will be hundreds of millions of Android and iOS devices that are able to provide augmented reality experiences — meaning you’ll be able to look at the world through your phone, and place digital objects wherever you look. To help bring this to as many users as possible, we’ve been exploring how to bring augmented reality to the web platform, so someday anyone with a browser can access this new technology.” said Reza Ali and Josh Carpenter, who work on user experience on Google’s Daydream WebXR team.

If Article is loaded on a desktop browser with a 3D model, it will display it as an interactive image you can drag to rotate. When placed in a webpage, the model could be animated similar to a GIF as a user scrolls to indicate it’s an interactive 3D model.

The experience on mobile is much more sophisticated due to built-in cameras and sensors on modern smartphones. “The unique power of AR is to blend digital content with the real world,” the duo write. “So we can, for example, surf the web, find a model, place it in our room to see just how large it truly is, and physically walk around it.”

Just being able to load a Wikipedia page for the Moon landing, as Google suggests here, and drop a 3D model of an astronaut in a classroom would be a fascinating new way to teach children with interactive experiments.

This initiative by Google, is expected to enhance the adoption of ARVR by other companies as well and for several other applications, as elaborated in the virtual and augmented reality market report published by Coherent Market Insights.

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