Magic Leap Launches AR Headsets
Magic Leap has launched its augmented reality hardware platform, which will be the first-generation development kits. However, its lightweight glasses that add virtual objects to the real world, sets off major privacy alarms, as reported by The Verge on December 20, 2017.
Magic Leap’s headsets will collect a constant stream of user data, similar to that data collection processed by most other smart glasses. This headset features an array of cameras and microphones that captures everything the user sees and hears. The cameras have the ability to detect shapes in the surroundings and the microphones can take audio commands. Magic Leap’s patents suggest more sophisticated uses, which might seem to creep out the users.
One of the patents of Magic Leap outlines a hypothetical partnership where Starbucks would use object recognition to sense when a user is staring at a Starbucks cup, further detecting the location of the nearest Starbucks, and sending a notification offering coffee. Some imagine glasses automatically scanning products in a grocery store and offering price comparisons, or cereal companies sponsoring games based around specific products. Magic Leap has not revealed whether or not it is actually doing any of these things, the company has spent a lot of time thinking about how to analyze and monetize your new reality.
Noncommercial augmented reality applications also would collect and cross-reference information from a user, even the information is as benign as a list of art looked at or landmarks visited by the user. There also is data from applications themselves such as games being played, programs being watched on virtual TV screens, and commands given to Magic Leap’s planned AI assistant. Magic Leap’s headset has an eye tracking sensor, which precisely indicates where one’s attention is focused.
If Magic Leap, handles its power responsibly, it could hold app developers to a high privacy standard, making sure users know what it’s doing with their data. Such technology have increased the demand for cyber security solutions. For instance, according to Coherent Market Insights analysis, as of July 2017, cybercrime jumped to 84.1% from 68.8%, recorded in June 2017, according to cyber security market report published by Coherent Market Insights.
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