Makeup Campaign Uses Virtual Reality to Sell Products
NYX makeup integrates virtual reality as part of its user experience to provide makeup tutorials and help in sales of its products.
Virtual reality has taken over video games and has the potential to change the way in which we experience information on a whole. Several apps have been developed to enhance a specific experience. For instance, Oculus helps users to experience what it feels like to walk in space. Every NBA game can be watched simply using a VR headset, whereas Discovery channel’s VR travel series allows one to experience the globe without leaving their homes. A new advertising campaign featuring NYX makeup, integrates VR using Samsung Gear VR. According to Virtual Reality Market report published by Coherent Market Insights VR technology is gaining immense traction due to its ability to generate 3D content, which provides real life like experience to user.
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The campaign is called ‘Impossibly NYX Professional Makeup’, which allows access to three makeup tutorials from famous beauty bloggers. This Gear VR controller allows one to select different NYX products to know more about, while it also provides the products featured in the video tutorials at minimal prices. This campaign will be available to the public from December 18, 2017 onwards. This VR kit will be available in a selected few of NYX Professional Makeup stores, with a national rollout to the rest of its 42 retail stores during 2018.
Merging technology such VR with makeup is gaining traction and this is not the first such integration of its kind. Sephora also makes use of AR to sell its makeup products in a completely different way. Although, it would be hard to tell if a makeup tutorial is better on a flat screen than in VR. It is evident that we will experience more of such branding and advertising strategies in the near future. ARVR is expected to change the experience of makeup on a whole.
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