Nike New Nike Mags to Support Parkinson’s Patients

Nike-New-Nike-Mags-to-Support-Parkinsons-Patients

Nike announced the release of its new edition of the Nike Mags, a self-lacing shoe that shows potential to support those suffering from Parkinson’s disease

The shoe brand has developed a new pair of shoes that self-laces, as inspired by the Back to the Future movie. The company manufactured 89 pairs, which will be raffled off, with tickets costing US$ 10, with proceeds benefiting the Michael J. Fox Foundation‘s research on Parkinson’s disease.

Volunteers were made to try on a pair of Mags to discuss the technology with Tiffany Beers, Nike’s Senior Innovator. The technology is the same one that powers Nike’s HyperAdapt shoes, which will be a widely available consumer product.

Beers said that the project was introduced to her in 2005, after which they planned the long process of self-lacing shoes, along with designer Tinker Hatfield. She explained the various reasons of this product being more than just a cool novelty. Although it is fascinating for the user to feel the laces tightening around his feet, the technology is beyond just that.

“Athletes can adjust these on-the-fly. So time out in basketball, they can let bloodflow go back to the feet. Running performance, you know, if the shoe gets wet or if your foot’s swelling in a marathon, you can just change it.” Said Beers.

This shoe has the potential to be used by those suffering from Parkinson’s disease, as those patients have trouble with motor functioning, thus providing them support in daily life’s activities.

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