Pitch Perfect 3 Launches Augmented Reality Beauty Application
The movie, Pitch Perfect 3, which was launched in December 2017, has started a new beauty app using augmented reality (AR) experience.
Developer Perfect Corp teamed up with NBC Universal on the new AR project, available through its virtual beauty app—YouCam Makeup.
The app has recreated the signature beauty looks of eight of lead characters casted in the film, for users to experience via instant beauty try-ons. This would allow users to virtually test the looks on themselves, featuring the familiar faces of Beca, Fat Amy, Emily, Audrey, Chloe, Calamity, Lilly, and Cynthia Rose.
The application also provides an interactive YouCam Fun filter inspired by the movie, as well as a series of photo frames and a collage in its image perfecting app YouCam Perfect.
“Bringing signature ‘Pitch Perfect 3’ looks to life through virtual in-app try ons creates a truly immersive entertainment experience that bring the Bellas to life in a whole new way,” said Alice H. Chang, CEO of Perfect Corp.
‘YouCam Makeup’ app won a Google Play ‘Best of 2017′ award for ‘Most Innovative App’ of the year last month.
The company is now teaming up with reputed beauty brands, unveiling a Halloween mobile concept for Lancôme Paris that allowed users to virtually experience a series of curated makeup looks. Customers can virtually try out shades from the company’s brands. Its patented augmented reality and artificial intelligence technology uses facial recognition, 3D renderings, skin tone analysis, and texture matching to create a digital space, to allow shoppers to play with different looks and share the results on social media, purchasing the products as a result.
Deployment of next-generation 5G networks, characterized by high stability and high bandwidth is increasing the demand for virtual reality, as per augmented reality/ virtual reality market report published by Coherent Market Insights. Retailers are now adopting this technology as a means of providing a better experience for users before they settle in for a product.
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