Portable Printer Market Has huge potential to grow Rapidly
Widespread adoption of internet enabled mobile devices that include smartphones, tablets, and laptops across iOS, Android, Windows platforms has led to significant paradigm shift in the productivity of the professional workers from enclosed business places to remotely cater to the daily business requirements. Furthermore, despite the proliferation of digitalization, enterprises are expected to continue to rely on printing for their business activities. Requirement to cater to the mobile workforce requirements in conjunction with extension of communication support with these mobile devices will continue to propel the portable printer market growth over the forecast period.
According to survey conducted by Quorcia, around 70% of the organizations have witnessed at least one incidence of data breach owing to the mobile printing. Owing to the printing capability of these technologies from mobile locations, through any form of wired or wireless communication, mobile printing is faced with considerable threats from confidential information left in output trays of the printers. However, portable printers can be used to avoid these incidences, and the required document can be produced as per the requirements, regardless of the users’ location. This feature is expected to remain among the prominent growth driver of the industry.
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The global portable printer market was valued at US$ 464.7 million in 2016 and is expected to witness a CAGR at 7.7% during the forecast period (2017 – 2025).
Global portable printer market is highly fragmented, owing to presence of extensive number of players from the Asia Pacific
Chief industry participants include number of players from Asian origin, such as Bixolon, Seiko Epson, and Brother Industries among others. Moreover, participation of number of small players from these regions in the international businesses, such as Woosim Systems, Printek, and Able Systems have led to significant reduction in the profit margins. Established players are under extreme pressure to differentiate their offerings to maintain their industry foothold. This is expected to drive the development of products with enhanced battery life, improved device management, payment capture, and seamless wireless connectivity to garner high consumer inclination. Moreover, establishing strong regional presence and strong distributor network to offer better consumer support, will be among the chief industry strategies for better future prospects.
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