Vendors in India Cash in on Amazon’s Black Friday Sale

Vendors in India Cash in on Amazon’s Black Friday Sale

Indian e-commerce vendors have shipped over 1.5 million products to Amazon‘s warehouses in the U.S for the big shopping weekend starting with Black Friday to Cyber Monday.

In November 2017, online sales of US$ 5 billion were recorded on Black Friday. According to the reports of Adobe Analytics, online sales are expected to reach US$ 6.6 billion on Cyber Monday. Amazon did not share details regarding number of sellers participated in the sales through the programme and the units sold on Black Friday. However, the global programme currently has over 26,000 sellers. Several sellers on Amazon India have been able to sell goods to shoppers in the U.S after the Amazon launched the global selling programme in 2015. Indian vendors shipped 50% more units in 2017 as compared to 2016.

Raju Rajan, a seller of personalized gifting items manufactured in Coimbatore, experienced a sales of US$ 17,000 on Black Friday and expects sales to go up on Cyber Monday. “This is a 6x jump in sales over a normal holiday sale,” Rajan said, adding that he has shipped close to 20,000 to Amazon’s US warehouses for the months of November and December 2017.

In 2016, one million units across categories such as consumer durables, kitchen utensils and cookware, clothing and fashion accessories, luxury items, home decor, travel bags and sports equipment were shipped by Indian sellers to Amazon’s centers in the U.S with quick delivery to customers through the Amazon Prime programme. “We also see a growing demand for Indian ayurveda products,” Amazon said. The sell includes products from Indian ethnic wear brands like Biba, FabIndia, and Manyavar.

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