Vodafone India Registers 180% Growth in IoT Segment

Vodafone India Registers 180% growth in IoT Segment

British multinational telecommunication company Vodafone is witnessing around 180% Y-o-Y growth in SIM cards internet of things (IoT) segments while base remains small, said Sunil Sood, the managing director and chief executive of Vodafone on October 31, 2017. IoT segment are being used to develop smart tractors, cars, and earthmovers. However, operator did not provide any details on it.

IoT is an emerging technology, which consist of ecosystem connected with physical objects that are accessible through the internet. Vodafone is leading the IoT segment with 60 million IoT connections worldwide. “India is entering a new exciting era – an era of digital, convergence, big data, IoT, Cloud, augmented realities, robotics, and artificial intelligence. The real and virtual worlds are converging at an unprecedented pace to create a bold new future. Our new brand positioning emphasizes Vodafone’s mission and purpose to help customers and communities adapt, navigate and prosper from the remarkable new trend reshaping the world” said Sunil Sood. The telecom operator is set to launch new brand positioning considering advance technology and digital growth leading to change its 2009 tag line – ‘Power to You’ to ‘The Future is exciting Ready?’

Although the company refused to quantify spending on new brand launch positioning campaign in India, it pointed that a lot of focus will be on digital media. Vodafone India and Idea Cellular are in the process of getting approvals for their merger. “Even after merging with Idea Cellular, the joint company will work on progress of both the brands” said Balesh Sharma, Chief Executive of Vodafone Czech Republic.

The operator are expected to focus on both feature phone segment and smartphone section serving customer requirements. The telco announced its tie up with Micromax recently to launch 4G smartphone at INR 999 for its customers competing with Reliance Jio Infocomm (Jio), which has launched 4G phone to serve 500 million people, who do not have access to a smartphone.

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