Walmart to Offer Home Décor Products through Online Platform
Walmart will be offering online home shopping experience from February 2018 where users can discover items based on various categories.
Walmart, an American multinational retail corporation, which operates a chain of hypermarkets, discount department stores, and grocery stores announced on February 22, 2018, that the company will be expanding its business by providing services online. The service will be majorly focused on fashion and home furnishing. Walmart is rolling out new Lord & Taylor dedicated page as part of partnership with the department store chain’s parent company Hudson’s Bay.
The home shopping site will provide nine shop-by-style options including modern, traditional and bohemian. “With this launch, we’re making it faster, easier and more inspiring for customers to discover the best of our assortment no matter their personal style,” said Anthony Soohoo, senior vice president and general manager of home for Walmart’s e-commerce division. Walmart accounts for less than 4% share in total sales. It is expanding the business through shipping strategy and expanded the number of items online to 75 million. It increased online availability of products from 2016. Furthermore, it introduced new furniture segment for children called as Scandinavian collection.
However, other competitors such as Wayfair and Amazon are also focused on providing home décor. Amazon offers its own brand of furniture, sheets, and other home goods. The company entered into collaboration with Ethan Allen for design advice. Wayfair, boston-based online furniture retailer provides wide range of home furnishing products. Walmart witnessed 23% increase in e-commerce business in the U.S in 2016.
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