YouTube to Lower Visibility of Channels Posting Unpleasant Content

The announcement comes after the platform barred YouTube sensation Logan Paul from serving ads on his video channel. 

American video-sharing website YouTube announced On February 10, 2018, that it is going to remove ads and downgrade discoverability of channels posting offensive videos. Google-owned platform also said that it is going to remove monetization options on the videos, specifically access to advertising programs.

It is also reported that, the website will be particularly impactful, as popularity of most of the videos on YouTube is based discoverability of the content. “We may remove a channel’s eligibility to be recommended on YouTube, such as appearing on our home page, trending tab or watch next,” mentioned Ariel Bardin, vice president, product management, YouTube.

The steps outlined by YouTube include, Premium Monetization Programs, Promotion and Content Development Partnerships: YouTube may remove a channel from Google Preferred and also suspend, cancel or remove a creator’s YouTube Original. Monetization and Creator Support Privileges: The platform may suspend a channel’s ability to serve ads, ability to earn revenue and potentially remove a channel from the YouTube Partner Program, including creator support and access to our YouTube Spaces. Video Recommendations: The Company may also remove a channel’s eligibility to be recommended on YouTube, such as appearing on our home page, trending tab or watch next.

The issue seemed to reach a head with Paul, who posted a video in Japan in January that featured a suicide victim, and has since followed up with more questionable content presented as innocuous fun. YouTube has long been known for edgy videos filled with pranks and potentially offensive content under the comedy section. These sorts of regulations will be applied as last resort and will last until the creator removes or alters content.

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