Airbnb Announce Intentions to Expand its ‘Experiences’ Feature to 200 Cities
Airbnb has announced that it is expanding its Experiences program to include 200 cities in the U.S. by December 2018.
Airbnb is investing US$ 5 million in its Experience program, which is part of a push by Airbnb to expand beyond offering short-term rentals. In 2016, the company launched Airbnb Trips, which provides activities for tourists in addition to a place to stay. The initiative began in three areas: Experiences, Places, and Homes, and indicated that it would be adding Flights and Services in the future.
The company offers over 4,000 experiences across the world, 1,000 of which are located in the U.S., in 50 cities around the world, which range from surfing trips in Los Angeles, to nature photography in Nairobi, to Samurai sword training in Itabashi.
The company reports that its bookings have grown 2,000 percent since January 2017, with Experiences growing 500 percent. The company has added additional features in recent months, such as to pay for a rental booking in installments, split payments in a group, book restaurant reservations, and added new filters for guests with accessibility needs, all of which help encourage more people to use the platform.
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