CNN Introduces Daily News Show ‘The Update’ on Snapchat
Cable News Network (CNN) an American basic satellite and cable television news channel started streaming a daily show titled “The Update” on Snapchat on Monday, August 21, 2017, featuring minimum five news updates in every episode from bureaus and reporters all over the globe to drive attention of young viewers. NBC, CNN and several other news networks are in process of developing more digital content to effectively reach millennial audience who are interested to get their daily dose of news from social media channels.
CNN had roughly forty-two million visitors aging between eighteen to thirty-four across devices like mobile phones and desktops last month in July. This data has already made it the most searched and the most popular digital news resource amongst all millennials, way ahead of New York Times and BuzzFeed as per the gathered information. “The Update” is expected to stream every day at 6 p.m. ET and is supposed to display both video shots and existing videotape from the field exclusively on Snapchat.
Shares of Snap Inc- parent company of Snapchat, have dropped down by forty-four percent from their exact closing price since March 2, 2017, which is also their first day into the trading business. Some investors also questioned the firm’s capability to contend for advertising dollars and users with its competitors like Facebook’s Instagram, which possesses many similar features like Snapchat. CNN has also been an original and creative content partner for Discover- a popular feature from Snapchat that was launched in January 2015. This feature allowed the users to watch stories coming from publishers around the globe.
“The Update” happens to be CNN’s very first news show on Snapchat, following “Stay Tuned” news program launched by NBC on Snapchat, which attracted more than twenty-nine million total viewers since it was introduced in July 2017, confirmed Snap. Above sixty percent of the audience using “Stay Tuned” ages below 25, and more than forty percent have been watching the show thrice a week, exhibiting scope for news publishers to reach younger viewers on Snapchat.
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