Depth Research of Organic Baby Food Market forecast from 2017 to 2025
North America dominated the global organic baby food market in 2016 and is expected to retain its dominance throughout the forecast period. However, Asia Pacific is expected to project the fastest growth during the forecast period. Rapid adoption of organic baby food products among the consumers is one of the prime factors fuelling the growth of the market in Asia Pacific.
Major Players in the Global Organic Baby Food Market
The major players in the organic baby food market are Abbott Laboratories, Groupe Danone, Nestlé S.A., Kraft Heinz, Company Hero Group, Amara Organics, Baby Gourmet Foods Inc., Bellamy’s Australia, Green Monkey, Healthy Sprouts Foods, HiPP, Initiative Foods, Little Duck Organics, North Castle Partners, Olli Organic, One Earth Farms, Tastybaby, and Vitagermine, among others.
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Modern farming techniques utilize a large amount of chemical fertilizers and pesticides to achieve a good yield. Presence of such chemicals in food causes many short term and long term consequences on human health. For instance, the preservative nitrite is converted into carcinogenic compound nitrosamines by the human body. Demand for organic techniques used for food farming is rising significantly since chemicals such as potassium chloride, heavy metals, and ammonium nitrate are not used in this technique. In addition, the demand for organic baby food is on the rise on account of rising awareness about harmful chemicals and the adverse effects they pose on infants.
Online organic baby food sales is witnessing a surge due to convenience and ease of payment. Rapid advancements in the field of internet services and the influx of services such as 4G and 5G coupled with the augmented use of smartphones in developing countries of Asia Pacific such as India and China are some of the major factors driving the growth of the organic baby food market through online sales. Further, rising consumer inclination toward online purchases, emergence of several e-commerce companies, and channel expansion strategies adopted by the leading players operating in the market for organic baby food are also fuelling the growth of the online segment.
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Asia Pacific is the fastest growing market for organic baby food. This region comprise countries with the highest population and birth rates in the world such as India and China. This region held nearly half of the world’s infant population at 311 million in 2016. Increasing awareness about infant nutrition and health has augmented organic baby food market growth in Asia Pacific. Further, owing to the lucrative growth opportunities prevailing in this region, several market players are looking to penetrate into this region for expanding their businesses.
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