Facebook Once Again Attempts to Neutralize Fake News

Facebook Once Again Attempts to Neutralize Fake News

Attacked by charges that Facebook allowed fake news stories to flourish while the election cycle was on in 2016, the social media giant on August 3, 2017 started to largely roll out a feature that is primarily meant to recuperate the trust of its users. The tool will effectively surround uncertain stories including related news stories that will offer different perspectives to its users. This strategy intends to help readers distinguish and decide where the truth truly lies. This spring, Facebook started testing and scrutinizing Related Articles feature, providing different takes on some stories that have been disputed as false by the fact checkers. This also included covering the topics targeted by some legitimate news organizations.

As per the information given by the product manager of News Feed, Sara Su, the company has also updated its unique machine learning technology that will allow it to flag potential false or hoax stories and forward them to any fact checkers from the third-party. After the review, more stories will be posted displaying related articles below the original post. Facebook has been facing criticism since last year’s election cycle for allowing hoax news to multiply on the social networking website. CEO of the company, Mark Zuckerberg, has taken the blame for not being able to understand the role of his company as an existing provider of information and news to its readers.

In January, Facebook roped in former NBC and CNN broadcaster, Campbell Brown, to handle and lead its news group. The news partnership group poses as a liaison with more old school media organizations to assist Facebook better understand and follow the journalistic standards when it comes to publishing content that should be allowed in the news feeds of its users. Poynter’s media business analyst, Rick Edmonds, observed and said, “Ad placements besides fake news is progressively being regarded as an issue by both the publishing and ad communities.”

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