Facebook Suspends CubeYou for Using Similar Tactics as Cambridge Analytica

Facebook Suspends CubeYou
Image Credit : Ad Age

Facebook suspended CubeYou from its platform after CNBC informed illegal data collecting practices, on April 6, 2018.

CubeYou—a data analytic firm using Facebook’s platform—was found to have been collecting information about users through quizzes. CNBC reported this to the company, after which the firm has been banned from using Facebook’s platform.

CubeYou labeled its quizzes as “for non-profit academic research”, which was misleading, as the company shared the collected information with marketers. This is similar to Cambridge Analytica scandal.

CubeYou sold data collected by the researchers working with Psychometrics Lab at Cambridge University. CubeYou mislead users about the purpose of the quizzes. Facebook said that it could not look into these apps, and so is not possible for the platform to control information that companies mislabel. CubeYou’s alleged violations, resulted in Facebook suspending all its apps until further audit was completed.

“These are serious claims and we have suspended CubeYou from Facebook while we investigate them. If they refuse or fail our audit, their apps will be banned from Facebook. In addition, we will work with the UK ICO [Information Commissioner’s Office] to ask the University of Cambridge about the development of apps in general by its Psychometrics Centre given this case and the misuse by Kogan,” said Ime Archibong, Facebook vice president of product partnerships. Facebook further thanked CNBC for bringing this case to their attention.

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