Global On The Go Breakfast Products Market Size, Share, Development, Growth and Demand Forecast to 2025

Breakfast cereals are expected to lead the market throughout the forecast period

The breakfast cereals segment dominated the on the go breakfast products market in 2016 and is anticipated to retain market dominance throughout the forecast period. The breakfast cereals segment was valued at more than US$ 900 million in 2016 with a market share of more than 60% in the same year.

Europe and North America are the largest markets for on the go breakfast products. However, Asia Pacific is expected to show the fastest growth during the forecast period.

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Regional Insights:

Asia pacific is anticipated to be the fastest growing market for on the go breakfast products during the forecast period. The growth in the economy of the developing countries has increased the per capita income of the population which has altered their lifestyles in terms of feeding habits, which in turn has fuelled the market for on the go breakfast products.Moreover, due to the increasing working population in countries such as India, China and Japan, the need for convenience breakfast has surged significantly in these countries, thereby pushing the growth of this market.

Due to the rapid advancements in the field of internet services which has paved the way for 4G and 5G internet services, coupled with rapid smartphone penetration, the manufacturers operating in the field of on the go breakfast product have expanded their distribution channel by operating online. This has allowed to them to cater to a broader consumer base.

Europe is the largest market of on the go breakfast products and is expected to show the same trend in the forecast period with a market share of more than 35% in 2016. Due to hte high working population, fast paced lifestyle and high demand for packaged food, The demand for on the go breakfast products are expected to grow substantially.According to the European Union, the economically active population in EU-28 was valued at 245million in 2016.

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North America is a lucrative market for on the go breakfast products due to high adoption rate of such product in the region, especially in the U.S. Canada is expected to show a steady growth for this market during the forecast period as well

Key Players:

Sanitarium Health and Wellbeing Company, General Mills, Alara Wholefoods Ltd., Amy’s Kitchen, Baggry’s India Ltd., Country Choice, Kelloggs, Nature’s Path, Nestle, Raisio, Uncle Tobys, MOMA, Weetabix, Quaker Oats Company are some of the major players operating in the field of on the go breakfast products.

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