Google to Launch Shopping Tab In Collaboration With E-Commerce Majors
A Google spokesperson reported that the company is engaged in developing platform for customers to shop quickly and more efficiently from local merchants
Technology major Google is reportedly working on launching will ‘Shopping’ tab in India, which will allow users to browse for products and redirect them to merchant websites or e-commerce platforms. According to the company, this development will help customers to shop quickly and more efficiently from local merchants. The company is planning a full-fledged launch for the feature by the end of 2018.
Google will be working with e-commerce giants such as Flipkart, Paytm Mall, and Snapdeal to be a part of its shopping tab initiative. Furthermore, the company will be tapping registered small and medium enterprises (SMEs), ranging from kirana stores to high-end handicraft stores, to help users find the desired products. The shopping tab will allow customers to sift through listings of various websites for the desired products. Users will gain a lot more control over their search with this tab, as opposed to the present ‘product listing ads’ that Google puts out.
Google operates a Shopping tab in over 30 countries and has reportedly witnessed a high degree of conversion and high level engagement by its users in those markets. The company is venturing into product search, as it witnessed low market shares as compared to Amazon on product searches in the US, which inadvertently translates to a fall in ad sales. Amazon, through its Prime programme, has built a strong network in the US retail market, which makes it difficult for any other tech company to overpower.
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