Herbal Tea Market Trends And Growth Rate By Regions To 2025
Asia Pacific is the largest herbal tea market and expected to witness substantial growth over the forecast period. This attributed to high consumption of tea in countries such as China, India, and Japan. Moreover, increasing awareness of health benefits of consumption of herbal tea such as regulation of blood sugar and growing tea industry are factors expected to propel growth of the herbal tea market in Asia Pacific. For instance, according to Tea Board of India, production of green tea in India was 1.19 billion kg in 2014–2015 which increased by 3% to 1.23 billion kg in 2015–2016. Furthermore, increasing production of green tea is aiding in growth of herbal tea market. For instance, according to Tea Board of India, production of green tea in India was 14.89 million kg in 2014–2015 which increased to 19.19 million kg in 2015–2016.
Ask for detailed Sample of the Research Report @ https://www.coherentmarketinsights.com/insight/request-sample/1324
North America was the second largest region in the global market in 2016, owing to rising awareness among consumers to improve their health and wellness. According to the Tea Association of the U.S., in 2017, the people in the country consumed over 84 billion servings of tea, out of which 13% was green tea.
Europe is expected to be a lucrative market for herbal team, owing to increasing consumption of tea in this region. According to the Centre for the Promotion of Imports from developing countries, tea consumption in Europe was pegged at 229 thousand tons in 2015. According to European Commission, U.K. held the highest tea consumption of 113.40 tons followed by Germany, France, and Poland in 2015. According to the German Herbal and Fruit Tea Trade Association (WKF), in 2013, people in the county consumed 13 billion cups of herbal tea.
Herbal tea market is highly competitive with manufacturers adopting various strategies such as new product launches, merger and acquisitions, and collaborations to sustain their market position. For instance, Twining Crosfield and Company Ltd. launched Berry Fusion, Lemon Delight, and Buttermint herbal tea in November 2017. Sipwise Beverages Private Limited launched green tea and herbal beverage range in May 2017. In February 2015, Honest Tea launched cinnamon sunrise herbal tea and ginger oasis herbal tea. Unilever PLC acquired Pukka Herbs Ltd., a herbal tea manufacturer in September 2017.
Some of the players operating in the global herbal tea market include Tata Global Beverages Limited, Martine Bauer Group, Unilever PLC, Twining Crosfield and Company Ltd., ITO EN Inc., Dilmah Ceylon Tea Company PLC, Mother Parkers Tea & Coffee Inc., and Surya Herbal Ltd.
To Get Disount on this Report @
Rising trend of consumption of ready-to-drink tea (RTD) is further fuelling growth of the herbal tea market. Therefore, manufacturers are focusing on offering RTD herbal tea, in order to expand their customer base. For instance, in January 2018, Teavana Holdings, Inc. launched unsweetened strawberry apple green craft iced tea, which is a green tea with lemongrass and fruit flavor. However, easy availability of substitute products such as coffee is expected to hinder growth of the herbal tea market.
You may be interested
Network-as-a-service Market to See Incredible Growth By 2026Alex Mathew - April 20, 2018
Network-as-a-service (NaaS) is the network transport connectivity used for delivering network services virtually over the internet on a metered service (pay-per-use). NaaS providers offer necessary network hardware…
Desktop Virtualization Market to See Incredible Growth By 2025Alex Mathew - April 20, 2018
Desktop virtualization is a virtualization technology, which is used to separate a computer desktop environment from physical computers by storing desktop in remote location server. Server virtualization…
Digitally Delivered Services Market to See Incredible Growth By 2025Alex Mathew - April 20, 2018
Digitally delivered services is an electronic way of delivering information, which includes data and content delivery across various platforms or devices such as web or mobile. These…