Xiaomi to Focus on Gaining Lead Position in China

Chinese Electronics and Software Company Xiaomi aims to regain the number one position in China within 10 quarters. 

In a letter written to employees by Xiaomi Chairman CEO & founder, Lei Jun explained the company’s success and further ambitious plans. The company is setting a new target for 2018 and it plans to extend around the world along with staging a comeback in China.

The company to have declining sales in Chinese smartphone market over the recent past. The firm believes that there is no turning back for Xiaomi and urges his employees to charge forward. “On the domestic front, we have to start a full counter-attack and accumulate small successes into a full victory, sparing no effort to ensure that we have the ultimate victory in 2019,” Jun mentioned in the letter.

Furthermore, Jun acknowledged all employees for continued hard work and urged them to embrace great opportunities and challenges. “The Chinese market is Xiaomi’s foundation. It is the biggest consumer electronics market in the world and the most competitive one. Only by winning in the domestic market can we have enough support for global expansion. Only by winning in China, can we win in the rest of the world,” the letter added.

“We have entered more than 70 markets globally and established a leading position in many of them. There is still a lot of room for growth in the markets we are present in, and we have yet to enter many more markets around the globe. Overseas markets represent huge opportunities for us and we need to give more support in terms of strategy, resources, and localized product development, as well as send more of our employees out to the rest of the world,” Jun concluded.

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